Prayagraj/Varanasi: Add-a-Mamma, an eco-friendly (sustainable) clothing and lifestyle brand for kids, has launched its first Exclusive Brand Outlet (EBO) at IP Sigra Mall, Varanasi. The launch reflects the brand’s continued retail expansion across key markets, primarily aimed at strengthening its presence in emerging commercial hubs and tier-II cities with great potential.
Add-A-Mamma, started by actress and businesswoman Alia Bhatt, has now become a favorite brand for families. It started with eco-friendly children’s clothing, but now also offers clothing for moms-to-be, toys, books, and baby care products. Every product of the brand is based on the ‘Nature-First’ philosophy, which inspires children to be aware and conscious of the environment from an early age so that children learn to love the environment right from childhood.
With the opening of this new store in Varanasi, it will become easier for customers to shop. The offline shopping experience is very important for brands, because it helps people get to know the brand better, increases trust and makes them buy again and again, whether in store or online. With products made from natural ingredients and comfortable designs, Add-A-Mamma creates items that are safe for babies, smart and kind to our environment.
Located on the ground floor of IP Sigra Mall, the store is spread over 1222 square feet and is an exclusive outlet of the brand. It has been designed in a very warm and welcoming style, inspired by the special ethos of Add-a-Mamma. Using natural textures, soft colors and story-like décor, the space has been designed to allow children to move about freely and parents to easily see and understand the brand’s amazing products.
Commenting on the launch of the store, Alia Bhatt, Founder, Add-A-Mamma said, “Opening our first Add-A-Mamma store in Varanasi is very special for us. Every new store is an opportunity for us to get closer to families and share with them what we have created with so much love and careAt its core, our brand aims to create intelligent products for kids that fit seamlessly into everyday life. Having a store like this means people can come, spend time and experience it for themselves. I’m excited to see how families here connect with Add-A-Mamma and make it their own.
The store offers Add-A-Mamma’s ever-expanding range of products. It offers baby clothes for 0 to 14 years made from natural fabrics, maternity wear, toys, books, lifestyle accessories and a recently launched safe and chemical-free baby care range. By bringing all the essentials under one roof, the store makes it easy for families to make eco-friendly and sensible choices.
As part of its long-term growth plan, Add-A-Mamma is continuously expanding its stores in key markets. With its growing presence across categories and new cities, the brand continues to grow stronger as a trusted and eco-friendly lifestyle brand for families across the country.
