Prayagraj: Before malls became popular, exhibitions and boutiques were the go-to places for exclusive outfits. While malls dominate shopping habits today, these traditional spaces still cater to individual tastes. Sofiya Rasheed, founder & owner of Sofiya’s Boutique, who recently held an exhibition at Blessings Civil lines says, “It’s high time you respect your style. You don’t want to be seen wearing something thousands are buying across the world. Unlike mass-produced outfits sold at malls, Sofiya’s Boutique offers limited, personalised pieces. Our creative and curated collections offer a gratifying shopping experience. Gen Z is actively seeking ethical and sustainable choices. It is important to ask the right questions and understand what goes into the making of our clothes, to be able to make the right choices for our personal style and also our planet.”

“When shopping from Sofiya’s Boutique, you’re not just purchasing a garment but taking home a piece of art, tailored to reflect who you are. It’s intimate and layered with craftsmanship and storytelling. That’s what sets us apart — we don’t sell fashion, we celebrate it,” she opined during a candid discussion with journalists on Friday.

“Pieces at Sofiya’s Boutique may cost more than fast fashion, but they offer better quality, craftsmanship, and sustainability. You’re paying for unique, thoughtfully curated garments. We often sell at discounted prices and rock bottom rates, making high fashion accessible to a wider audience,” said Sofiya Rasheed prior to signing off.

“Shopping at Sofiya’s Boutique offers access to limited-edition pieces and heritage suits that are hard to find in the mass-market. it’s a great way of building personal style. True style comes from looking past trends. It involves choosing fabrics, cuts, and aesthetics that reflect your persona, making the experience personal and memorable,” said Mehek Gandhi chief guest of the event.